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A computer screen displaying search engine results with a magnifying glass hovering over the results, symbolizing SEO.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the process of refining your website so that it will be indexed and ranked by search engines, as well as leveraging your links from other sites.

The fundamentals of SEO are:

  • On-page optimisation: refining the website so that it will be indexed and ranked by search engines.
  • Off-page optimisation: building your page rank by developing quality inbound links from relevant websites.
A person is looking at a computer screen with search engine results. The person is smiling.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the process of placing “pay per click” ads in search engine results.

If executed correctly, it is a very cost effective way to drive traffic to your website or App downloads. If executed incorrectly, it can be a very time consuming and costly endeavour.